Each year, The Ad Club holds its Auction fundraiser to help achieve its goals of supporting and championing the New England marketing community through education, events, and advocacy.
The Ad Club Auction: Media & More
Designed and helped execute promotional emails for The Ad Club’s 2026 Auction: Media & More, alongside print advertisements featured in The Boston Globe. Tracked email performance and analyzed three years of campaign results to identify engagement trends and inform future outreach.
Supported auction outreach by researching out-of-home media companies as potential donors and buyers, locating updated contact information for people who had changed companies, and cleaning outreach lists. Also added and updated auction listings on the media auction website.
Audience Insight
Identified a combined 1.82% click rate for emails sent exclusively to two auction-focused lists, compared with 0.59% for full database sends in 2026.
Strategic Recommendation
Recommended prioritizing auction-interest audiences for routine promotions and reserving full database sends for major campaign milestones.
Fundraising reflects the overall auction result. Email totals include shared Auction/Media Innovation Day announcements. Higher sending volume contributed to growth in total opens and clicks; the overall click rate declined from 0.92% to 0.71%. Total sends are not unique recipients.
Email Design
Designed three ads for The Ad Club Auction: Media & More, featured in
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