Isenberg School of Management

The Office of Access, Collaboration, and Engagement for Success (ACES) at UMass Amherst’s Isenberg School of Management promotes diversity, strengthens belonging, and connects students with resources, industry leaders, and opportunities for professional growth.

Role Overview

Led Instagram strategy and content creation for the Office of Access, Collaboration, and Engagement for Success (ACES) at UMass Amherst. I planned and produced weekly photo and video content, covered campus events, and highlighted student experiences and resources through inclusive storytelling. I also trained and onboarded a student team member and initiated a partnership to expand campus resources.

125,521

Total views · +402%

Up from 25,001
Q1 2025 → Q2 2026

21,511

Accounts reached · +499%

Up from 3,593
Q1 2024 → Q2 2026

1,288

Profile visits · +432%

Up from 242
Q1 2024 → Q2 2026

Performance Results

Instagram Performance · 2024–2026

Metric	Q1 (2024) Before my role	Q2 (2025)	Q1 (2025)	Q2 (2026)
Accounts Reached	3,593	4,460	8,313	21,511
Total Views	—	—	25,001	125,521
Profile Activity	245	443	672	1,324
Profile Visits	242	425	649	1,288
External Link Taps	3	18	23	36
Total Interactions	—	—	522	1,686
Followers	13	39	112	188
Top Reel Views	—	—	8.8K	86K
Shares	—	—	78	383

Growth percentages are rounded and compare the periods shown. A dash indicates data was not provided.

Initiative & Partnership Development

Turning an Idea Into Student Support

I identified an opportunity to expand access to beauty and personal care products that help students feel confident in professional settings. Through my work with ACES, I initiated and led a partnership with Give n’ Glow, securing more than 350 donated products for students.

350+

Beauty and personal care products secured
Expanding student resources through a partnership I initiated.

Selected Reels

A selection of Instagram Reels I planned, filmed, and edited for ACES.